Go Wild are National Play Champions! How exciting! It's all to do with National Children's Day which is on the 17th May.  

Apparently 'Play Champions are children’s centres, playgroups, schools and other settings where children find space and time for play of all kinds – creative, exploratory, imaginative, deep play, rough and tumble play, role play, mastery play – any type of play that involves children's natural creativity and being able to do lots of things without needing to focus on specific, pre-determined outcomes'. Which is a complicated way of saying that Play Champions give children the time and space to explore, create, discover, delve into their imaginations and have fun without telling them what to do... or being scared that they're not learning.

I think the same applies to adults too.